Hans. Wilsdorf was born in 1881 in the Bavarian city. In 1905, he and a partner of the British Davis surname in London founded “Wilsdorf and David company”, began operating the watch business. July 2, 1908, Wilsdorf registered in Switzerland Laxiadefen Rolex (rolex) trademark. The world watch industry from more than a.
In 1914, Rolex watch a small British KEW Class A certificate issued by the Hong Kong Observatory, which is the highest level of recognition of the authority of the Observatory watches accuracy. This distinction makes the Rolex worth double the next few decades, Rolex has become a “precision” synonymous.
In 1926 after the end of World War I, Rolex introduced the world’s first waterproof and dustproof form, the famous Rolex “Oyster (OYSTER)” table. In 1927, a British woman swimmer wearing this waterproof watch across the English Channel. Full immersion in water for 15 hours, it would only Rolex still quite true, operating as usual. At the time, it was the British media as “the greatest victory of watchmaking technology.” Rolex which laid the leading position in the watch waterproof technology.
In 1931, Rolex created the later blockbuster “Perpetual (PERPETUAL)” table, for the watch industry has brought a revolution. This axis automatic table has a swing thallium, can swing a minor wrist watch movement into power, thus no manual on the chain. This was recognized as the most accurate and reliable automatic watch chain technology. In 1945 Rolex introduced the world’s first automatic conversion date can only watch, launched in 1956 with the calendar week display function, and there are 26 national languages to choose from.
Rolex watches has always been known for professional features, so highly respected professionals around the world. 1955 Rolex invented the pilot watches, so that people in different time zones does not measure the exact time. In the same year, Rolex developed deep-sea divers diving tables come out of its water depth of 100 meters.
Currently, the Rolex professional watches are the following categories: explorer type Ⅱ (EXPLORERⅡ), with a 24-hour red-assisted needle, to facilitate the adventure lovers to distinguish day and night. Submariner (SUBMARINER), water depth of over 300 meters. Yacht celebrities type (YACHT MASTER), with rotating outer ring to facilitate the calculation of the time difference. Greenwich type Ⅱ (GMT MASTERⅡ), the rotating outer ring, and 24-hour indicator, not only also showed two time zones or time clock can be independently moved to another time zone, without moving the minute hand and second hand. COSMOGRAPH (COSMOGRAPH), is a multi-functional watches, can meet the engineering, sports and business and other needs.
Rolex logo originally used was a five fingers outstretched hand, the implication of its refined products entirely by hand, and later evolved into the now well known crown, demonstrating a regal Rolex in the watch industry. In the international market, the price of an ordinary Rolex watches from $ 1,000 to $ 15,000 range. Although expensive, but people still believe that value for money. This is not only due to the excellent quality of Rolex, but also because it has a unique investment value. Rolex antique table “defensive” capability, an auction held in Geneva in 2002, the last emperor of Vietnam, Bao Dai a worn section 1952 calendar Rolex gold watch, once 342,000 Swiss francs (then about US $ 235,400) to shoot sky-high price.
In the last century era of mechanical watches, Rolex has been a leader in the global watch industry. Today, superior technology and technology still makes the Rolex watch to maintain a leading position in the industry. Currently, the Rolex more than 20 cities in the world with branches, annual output of about 800,000, sales ranking the leading position of the Swiss watch industry.